At the Rotary Blood Centre our thrust is on tapping the concern and compassion created as a result of abiding commitment to human values that form an integral part of our culture and upbringing.

Our system and approach, as also a dedicated team of committed workers, has brought people from varied beliefs, regions, cultures and statures together in the Life Line of Blood. Our target group is varied and includes educational institutions, call centres, corporate house, factories, religious organizations and institutions, community gatherings, market places and residential colonies. A systematic yet flexible approach, modified to suit each target group forms the basis of our strategy. We endeavor to motivate and encourage a healthy life style.